If the calendar is to be believed, we are living in July. It creeps into the pages of the calendar quietly, carelessly descends on everyday life. Carefree July, how does it feel?
A carefree July is a work lunch enjoyed in the sun, a long evening in the park, everyday make-up forgotten on the face or a lovely lazy nap. It is clean laundry that smells lightly on a summer night, a moment wrapped in a towel on the veranda of the sauna, a basket bag in the armpit where a bottle of cava sometimes gets lost at the bottom, a dress whose hem rises bravely in the summer fire, reaching for the sky.
Some would say that the pace slows down in July. Could be! With us, however, it accelerates, it reaches a frenzy, because the summer discounts are roaring in our stores and online store at their best. What can we deny it, with a bit of wistfulness we give up our summer treasures: that jumpsuit , whose lace fittings garner compliments when wearing it; from the top , which is light as a summer morning; from jeans that literally bring a spark to everyday life or from sandals that confidently carry through work to friends at the seaside. So if you recognized yours, you are wonderful and give our beauties a new home - you ease the pain of giving up!
Despite the noise, we're letting the pace slow down for a while here on the blog side, we won't turn the page until August next time. In the meantime, however, stop by our stores or our online store . Step boldly over the threshold - we might be inspired to offer you a glass of sparkling wine! That's how carefree we are in July. 
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Photos: Washologi & Edblad